In September 2016, India was gifted two things: Jio and TikTok. With the introduction of Jio, internet penetration in India increased exponentially. Interestingly, around the same time, TikTok was launched and came into the limelight due to its short format videos. These videos took India by storm and disrupted the video market. TikTok remained a top player and the sole leader in short-format videos until it was banned by the Indian government in July 2020. Soon after, Meta introduced Reels in July 2020, followed by YouTube Shorts in September 2020, and both became instant hits. Given the public’s interest in short video formats, it was evident that they would become significant players in India’s marketing landscape. Let us understand how and why from WebiDesigners’ perspective.
Attention Span:
Humans have come a long way in the entertainment industry. From playing with wooden sticks to using VR devices, our attention spans have changed drastically. With short video formats, you get to the conclusion faster, providing a dopamine kick with almost every video. Even people with shorter attention spans are ready to consume videos under a minute. At WebiDesigners, we understand that even those with shorter attention spans can be loyal customers. Therefore, we incorporate ideas that maximize attention for our clients.
Convenience:
Even the busiest people can enjoy short videos with just a few clicks. Whether waiting at a traffic signal or for food at a restaurant, these videos fit well into busy schedules without requiring significant time commitment. At WebiDesigners, we know this well and always create short, crisp copies and taglines that help our clients capture the best audience.
Quick Information:
Short-format videos are an excellent source of quick information. You can get hooked within the first 3 seconds, with marketing minds feeding you the information. Marketing is all about grabbing maximum eyeballs. Discussing problems and presenting solutions within 30 seconds to a minute can reach a broad audience. WebiDesigners can help you write and produce videos with such crisp content, enabling you to reach more people effectively.
Engagement:
Short video formats have a higher engagement rate. Because the videos are short, people are more likely to watch them in their entirety. In fact, AI algorithms promote videos with higher engagement, so content that keeps viewers hooked till the end is more likely to succeed.
Shareability:
Shorter videos are easier to share on social media, increasing their reach and potential audience. Since India embraced social media, people have always shared useful, entertaining, and relatable content with each other. With the rise of short format videos and easy sharing options, content now reaches a broader audience more quickly. At WebiDesigners, we provide affordable and creative social media packages that include short format videos like Reels and Shorts.
Conclusion from WebiDesigners:
At WebiDesigners, we have always believed that marketing should align with market needs. Always give people what they want and convey your message through that medium. Our social media reports prove that short video formats such as Reels and Shorts achieve the highest reach with good quality, intriguing content. These videos have at least three times the reach of static content posted on Facebook, Instagram, Twitter, or LinkedIn.
So, what are you waiting for? Switch to short format videos with WebiDesigners and watch your account grow like never before! We have a designated team that works on short format reels, and the results have exceeded all our clients’ expectations. Reach out to us at info@webidesigners or feel free to call/WhatsApp us at +91 9157350297/98.