The Internet has penetrated immensely in developing countries of South Asia in the past 10 years, and with the rise of digital channels, users have increased exponentially.
The penetration rate, which was just around 14% of India’s population, has risen to 52% in 2024. You might think that just half of India has Internet access, but in numbers, this is more than the total population of the USA, Canada, the UK, Australia, and New Zealand combined. That means more than 700 million people in India have access to the internet today.
With the rise in internet users, there has been a surge in digital marketing. That’s when digital marketing companies emerged, and the digital marketing sector is one of the fastest-growing sectors in India today. WebiDesigners began providing services in the digital space in 2020.
Along with the rise in demand for digital marketing, various job profiles have come into demand, such as graphic designers, content writers, UI/UX designers, web developers, motion graphic editors, video editors, and social media managers.
Among all these, one profile that has been a major part of digital marketing companies is that of Social Media Managers. So today, we will understand why there’s such high demand for Social Media Managers and what their daily work routine entails!
1 – Social Media Strategy
The Social Media Managers at WebiDesigners define accurate strategies that align with the company’s or client’s goals and objectives. The strategy includes identifying the types of reels, posts, or stories preferred by the client’s target audience. Managers decide when to post and what kind of content to be posted. Moreover, they are responsible for planning and executing campaigns to promote products, services, or events.
2 – Content Suggestions & Curation
Although there are designated content writers in digital marketing companies like WebiDesigners, Social Media Managers coordinate with them as well as with graphic designers and other content creators. They suggest what kind of content would best meet the client’s target audience expectations. When Social Media Managers align the client’s objectives with the team’s efforts, the overall output improves. Once content writing is complete, Social Media Managers decide the time, date, and days for posting.
3 – Community Management
Timely responses to comments and DMs by WebiDesigners’ Social Media Managers can enhance a brand’s value and increase overall engagement on the company’s social media handles. This also includes responding to customer queries and complaints promptly and professionally.
4 – Analytics & Reporting
A major aspect of measuring ROI (Return on Investment) is monitoring social media metrics and analyzing the results of posts and campaigns. It’s important to keep a check on ROI after campaigns because this helps Social Media Managers at WebiDesigners decide what works well with the target audience and what doesn’t. A report is generated from this analysis and sent to the team as well as the clients for monthly meetings, suggestions, and identifying areas for improvement.
5 – Influencer Marketing
Connecting and coordinating with influencers for marketing collaborations and maintaining the brand’s online reputation is another key role. WebiDesigners collaborates with a company named Mark2connect, which makes influencer marketing a cakewalk. This partnership saves time for both influencers and brands by finding the best match.
6 – Paid Advertising and Trend Analysis
Social Media Managers at WebiDesigners work on paid advertising on Facebook, Instagram, LinkedIn, and other platforms to enhance reach, increase engagement, and gain followers. They also stay up-to-date with changing social media trends and new features introduced by social media sites and apps.
9 – Platform Management
Social Media Managers at WebiDesigners handle complete social media management for clients (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.). They schedule and publish posts using social media management tools, which effectively show engagement times, increasing overall interaction of client followers with the posted content.
Conclusion by WebiDesigners
At WebiDesigners, we believe that Social Media Managers are very important to the digital marketing industry. Their diverse skill set is crucial for survival in the digital realm. Acting as a bridge between clients and the creative team, they allow a smooth and efficient workflow. We deeply appreciate the dedication and hard work of our Social Media Managers, and we wish them immense growth and happiness.
Social Media Managers are very important to the digital marketing industry