Talking about just the US, staffing agencies generate over $140 billion in revenue annually, yet the industry remains fiercely competitive. The competition is fierce because the top five staffing firms in the U.S. control more than 50% of the total market share. This leaves the remaining agencies—over 20,000 of them—competing intensely for the rest of the market. In summary, the staffing industry faces significant competition.
Not just in the US, but the recruiting and staffing market is also multiplying globally. Along with the rise in the market, the competition is soaring. Each company is trying its best to stay active on social media and wants to get the highest number of followers on LinkedIn, Twitter, Facebook, and Instagram. But it’s not as easy as it sounds. Staying active on social media needs a creative team, and having a creative team in-house for managing your social media is quite expensive.
A creative team would consist of the following professionals:
- Graphic Designer
- Video Editor
- Motion Graphics Designer
- Social Media Manager
- Copywriter
- UX/UI Designer
- Photographer
- Web Developer
- SEO Specialist
- Animator
- Project Manager
Finances:
Having a creative team of 11 to work on your social media handles, website development and maintenance, SEO, etc., would surely be amazing. We are not talking about results; we know they will be able to deliver the best. But the problem comes with the expense. You will need to pay them in lakhs every month. Let’s take an average Indian salary amount of ₹25k per month for an individual, considering we are hiring skilled freshers. You will still end up paying around 3 lakhs per month. Within the same amount, you will be able to manage social media and website handling for several months with a digital Marketing agency.
At WebiDesigners, we understand this very well, and we help staffing and recruiting firms achieve their marketing goals at a much cheaper rate than having an in-house creative team.
How Does WebiDesigners Work?
At WebiDesigners, we offer 360° solutions to help staffing and recruiting firms achieve their marketing goals effectively and affordably. WebiDesigners will understand what your audience likes and will deliver results that give you the best ROI.
We Optimize Your Social Media:
Your social media is your digital face that appears in the top searches when someone searches your name on Google. Your social handles must justify your company’s professionalism and value. Inappropriate, unprofessional posting of data would raise issues about your authenticity and trust. Social handles that align with your brand font and colors would give a better brand recall and trust that clients and prospects already have in you.
What and How Much Will We Post?
Within the first few weeks, WebiDesigners will have an initial idea about what is being liked by your existing followers and how much your profile is growing with the content posted from our end. Our content would be a mixture of blogs, creatives, and videos that give you the highest reach. We believe that social media trends are a powerful tool to increase engagement, and we always keep ourselves updated regarding them to get the best results for our clients.
We understand that staying active on social media is crucial for visibility and engagement.
WebiDesigners’ team will:
- Create Engaging Content: Develop a mix of posts, including industry news, tips, success stories, client testimonials, and more to keep your audience engaged.
- Consistent Posting Schedule: Regular posting across all your social media platforms (LinkedIn, Twitter, Facebook, Instagram) to maintain a steady online presence.
- High-Quality Graphics & Videos: Use high-quality images, graphics, and videos to make your posts visually appealing and attention-grabbing.
- Interactive Stories/Posts: Include polls, quizzes, and questions to encourage interaction and engagement from your followers.
- Content Calendar: Plan and schedule posts in advance to stay consistent and have a strategic approach to your social media marketing.
We Will Keep You in the Top Searches (SEO):
Search Engine Optimization (SEO) is vital for driving organic traffic to your website.
WebiDesigners’ SEO strategy includes:
- Keyword Research: Identify the most relevant keywords for your industry and ensure your content aligns with what potential clients and job seekers are searching for.
- On-Page Optimization: Optimize your website’s content, meta tags, headings, and images to improve search engine rankings.
- Content Creation: Produce high-quality, keyword-rich blog posts, articles, and other content to boost your site’s authority and visibility.
- Link Building: Develop a robust backlink strategy to improve your site’s credibility and search engine ranking.
- Regular Monitoring and Reporting: Track your SEO performance and adjust strategies as needed for continuous improvement.
Optimize Your Google My Business:
Having a well-optimized Google My Business (GMB) profile is essential for local SEO and attracting local clients.
WebiDesigners’ services include:
- Complete Profile Setup: Ensure that your GMB profile is filled out with accurate and up-to-date information.
- Regular Updates: Keep your profile updated with new photos, posts, and offers to keep it relevant and engaging.
- Customer Reviews: Encourage satisfied clients to leave positive reviews and respond to all reviews to build trust and credibility.
- Local SEO Optimization: Use local keywords and ensure your business is listed in relevant local directories to improve your local search ranking.
Podcasts Discussing Industry Problems and Solutions:
Podcasts are an excellent way to establish authority and connect with your audience.
WebiDesigners will provide you with:
- Content Planning: Plan and develop podcast topics that address common industry challenges and provide valuable solutions.
- Expert Interviews: Feature interviews with industry experts, thought leaders, and successful professionals to share insights and experiences.
- Production and Editing: Handle the recording, editing, and production of high-quality podcasts that are engaging and informative.
- Promotion: Promote your podcasts on your social media channels, website, and email newsletters to increase visibility and engagement.
Conclusion by WebiDesigners
In today’s competitive landscape, staying ahead in the staffing and recruiting industry requires more than just traditional methods. With the increasing importance of a strong online presence, having a dedicated and creative team to manage your digital marketing efforts is crucial. However, the cost and complexity of maintaining such a team can be overwhelming.
At WebiDesigners, we offer 360°, cost-effective solutions that enable staffing and recruiting firms to achieve their marketing goals without the burden of high expenses. Our expertise in social media management, SEO optimization, and content creation helps your business stand out in the crowded market.
By partnering with WebiDesigners, you can focus on what you do best—recruiting top talent—while we take care of your digital marketing needs. Together, we can surely amplify your online presence, engage your audience, and drive sustainable growth.
If you’re striving to justify your digital marketing efforts but find the process intimidating, don’t worry. Just email us at info@webidesigners or feel free to call/WhatsApp us at +91 9157350297/98.
Let’s kickstart your marketing journey today.